ADVENTURE PR BOX

A project for Big Lake Brewing that allowed me to ideate, research, sketch, and project manage. Under the direction of my creative manager, I was given almost full control of the project under the parameters of the four beers and their distinct image and branding.

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The goal was to create a fun and engaging package to advertise Big Lake Brewing's Adventure line of beer during the summer season - three of which happen to be their highest selling beers statewide.

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We were able to deliver these to over 50 influencers who featured Big Lake Brewing on their media platforms resulting in thousands of new page engagements. The owner loved it so much that he decided to give us a shot at rebranding the brewery as a whole, including logo and label designs.  At the bottom, you'll find my hand-drawn proposed changes.