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JORDAN JO collection & jumbotron

We needed to create some buzz on Cowboy Tack's social and showcase Jordan Jo's new Gal Leg Collection. Most of their content up to this point was promotional catalog stills that got little engagement. Jordan Jo, being a charismatic new ambassador for Cowboy Tack proved to be the perfect person to bring some new life to the social page. We worked with a videographer in Texas to shoot the interview and I edited on our end to create dozens of clips to turn into reels. 

Our reels literally increased social engagement by 1,000x. New followers came flooding in.

I took this footage and formatted it for a jumbotron screen at one of the largest roping and western apparel events in the nation - USTRC with National Roping Society (NRS) and Western & English Sales Association (WESA).

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